Eco-Concious 🍥 Kick-Ass Designs 🍜 By Foodies for Foodies 🍜

Foodie Wear Japan

Your Fresh Delivery from Japan! - Umami Fashion & Foodie Hoodies

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FOODIE WEAR JAPAN

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Foodie Adventure Japan x 羅

Dorayaki

Let's be honest, who doesn't love pancakes? 'Dorayaki' (どら焼き) are Japanese castella pancakes usually served with sweet red bean paste in between. This sweet pancake sandwich to go is loved by many in Japan!

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Montblanc

If anything represents Japanese sweets in Winter, it's Montblanc! Originlly an italian dish, this little dessert is super popular once chestnuts, or kuri (栗) in Japanese, go in season in Japan.

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Taiyaki

Light, crispy and a belly full of warm red bean paste - THAT IS TAIYAKI! One of Japan's most famous snacks in the shape of the Japanese red seabream, called Tai (鯛), which in th eold days used to be an expensive high-class fish in Japan. Put that Tai on your chest and feel like a king/queen/dragqueen!

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Wave

Ah, Hokusai's famous woodblock print: The Great Wave off... Taiyaki!? In this original design, the popular waffle & red-bean paste fish infiltrate the stormy waters of Sagami Bay! Friends, grab your fishing rods, we're going fishing! 😄

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OUR EXCLUSIVE COLLECTIOM

  • Wave Onesies
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    ¥3,000
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  • Wave Kids/Teens Short Sleeve T-Shirt
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  • Foxy Tote bag
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    ¥4,000
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    ¥4,000
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  • Taiyaki Premium face mask
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    ¥2,500
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    ¥2,500
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  • Dorayaki Kids/Teens Short Sleeve T-Shirt
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  • Taiyaki Kids/Teens Short Sleeve T-Shirt
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THE STORY BEHIND

Foodie Wear was a dream for YEARS but COVID-19 made it a reality!

Yeah, plot-twist. I know!

Ahoy, Foodie! Do you want to hear a story?

The truth is, Foodie Wear had been on my mind ever since I arrived in Japan 5 years ago. That time when I ate my first skewer of Yakitori, washed it down with a fresh Lemon Sour, felt blissful (and maybe tipsy, too) and giggled about the fact that the Japanese language has so many puns to have endless fun with!

As it goes, becoming too busy with life, creating my own line of funky-fresh shirts found itself pushed on the metaphorical back burner for one, then two, then suddenly that was five years gone!

You and I will agree when I say that there is hardly ANYTHING to give thanks to Covid for, BUT, it slowed down ALL of our lives drastically and well, turns out that living in confinement over an extended period of time can get the creative juices flowing! (that is after all the interesting Netflix shows are watched of course. Helloooo Tiger King).]This gave me the opportunity to finally realize my little dream of Foodie Wear! Still can't quite believe it myself, really.

Foodie x HoshinoRa

Fast Forward to July 2020, a fateful online encounter with artist Hoshino Ra unfurls a series of excited messages disclosing our mutual love and appreciation for Japanese food, Ghibli movies, dad jokes and the magical yuzu fruit.

The Collab was SEALED!

Now five months later, we are both beyond excited to show you what our combined 5 liters of creative juices and long brainstorming sessions have brought to light! I sincerely hope you'll love it as much as we do!

Enjoy your meal <3